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UNIVERSAL CITY, Calif.-- January 6, 2012-- Viewers can take an up-close and personal look inside the family history of some of today's most beloved and iconic celebrities when NBC's "Who Do You Think You Are?" returns for its third season on Friday, February 3 (8-9 p.m. ET). The celebrities who star in the series are Martin Sheen, Marisa Tomei, Blair Underwood, Reba McEntire, Rob Lowe, Helen Hunt, Rita Wilson, Edie Falco, Rashida Jones, Jerome Bettis, Jason Sudeikis and Paula Deen.